Tales of Ordinary Madness Review Essay Example

Tales of Ordinary Madness Review Paper Essay on Tales of Ordinary Madness Where is my Bukowski! Just listing was in my hand, and now she was gone. As you know, my wife, who has always-knows-where-it-is, so still and did not return to Yugov. Books continue to disappear, hiding prints and old women fall Kharms. However, printing was found, and I became absorbed in reading a few short stories and old goat alcoholic Bukowski. Perhaps he really wrote all his life itself unloved. And his alter-ego, the writer Henry Chinaski, lost in the vastness of the cheap motels, sometimes replaced by the hero, wearing the authors name. So, my first acquaintance became stories:. Politics, Evil Town, The dollar and 20 cents, The risk game of marijuana and Beer, Poets and chatter As the sages Wikipedia Bukowski mistakenly considered to beatniks. Well, to make a mistake is really very difficult. Why? Beer and cigarettes and wine, there is poetry in the form of scrap, similar to the rhythm of jazz improvisation, building stanzas, there flirting with Zen Buddhism and even Kerouac is! (Sm.rasskaz Beer, poets and idle talk). And yet, right wikipedia erroneously added it to the beatniks. After all, if the beatniks were looking for freedom outside society, as if rejecting a man as a social animal, that Bukowski is far from such romantic fantasies. His prose is very hard stands on the foundation of the ordinary and everyday well-established and existing laws of society, and even the fantasy of Evil Town uses almost berrouzovskuyu Interzone only for the entourage We will write a custom essay sample on Tales of Ordinary Madness Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tales of Ordinary Madness Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tales of Ordinary Madness Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Let us proceed directly to the stories:. Policy with which I started, I liked the most. A wonderful story, wonderful beginning: In the City College in Los Angeles before the Second World War, I pretended to be a Nazi. The story of Politics is dedicated to youth Bukowski when he dissent jingoistic sentiments flirted with the extreme left only to be Baba Yaga against: I could hardly distinguish Hitler from Hercules, and things I had previously been even less. In the short story, Bukowski describes very precisely the essence of all the youth movements, was playing politics. Perhaps he really in the pimply youth was no longer a fool, or wrote a little later, this story but the main conclusions striking contrast with the political hide and seek, in which play youngsters: I promise you, it is hardly the war the last Once destroy one enemy. , managed to find another. It is infinite and meaningless. There is no such thing as a good war or a bad war. / I feel that will happen soon war, and there I do not particularly like t he role of the conscious enemy I also do not relish the Holy shit cat All bestolku We with my by a dick medium in size and in trouble I sat for lessons in silence, waiting for Students and.. teachers picked on me. I lost my head, blow off steam, lost penetrating power. Everything fell out of my hands. Its bound to happen. All the cocks in trouble. In the stories of Bukowski short it seems exactly as many words as you need. No more, no less. And from that, they do not sound the underdog, unfinished no they sound finished. Good and the end of the story, which seems to be converged all the tragedy clowns game called Politics: We were told: just bombed Pearl Harbor announced that all military personnel should return immediately to their units A friend asked me to reached with the.. . them on a bus to San Diego, suggesting that we see each other, it may be the last time he was right story. The dollar and 20 cents - introduced me to the manner of Bukowskis writing without caps . Interesting move that turns text into a boa constrictor, which absorbs the reader. The history of the old profligate, old goat, a bum who has a dollar and 20 cents in his pocket, which is faced with a young dandy who decided pozuboskalit. Perhaps in this story Bukowski foresaw his own end, perhaps it was written during the darkest thoughts of the future? Or is it still hidden satire author Beer, Poets and General Discussion thing very atmospheric. A few friends sitting in the kitchen for a beer and discuss contemporary poets, although the authors conclusion is that almost all the great recently died Frost Cummings, Jeffers, U.K.Uilyams, TS Eliot, and the rest a couple of nights ago -. -. Sandberg in a short time, they all seemed to have died together, add Vietnam and riots, and came out very strange, fast, Sore and a new era. Sore era. And therefore, to stay the night, beer and chatter about poets. and hot sam story tone foolish it really is, idle talk there is in him the wonderful pearls, like for example here is this: . even better to do what I was doing, I thought about the hospital, racecourses, some women I know some women, I buried, drunk, pereeb, but did not argue. crazy alcoholic, love brings it to me, and all their own way . The story of Evil Town , it seems to me a very good read if you watched Taxi Driver, Scorsese the same atmosphere of hopelessness, fatigue and disgust with the incomprehensible, perverse, ailing mi a. And although this story read some unpleasant, there are a lot of mud but sharing the experience with the main character, who but I have seen Eternity is worth it The risk game of marijuana. dovolno- yet funny story in which Bukowski describes young people who erected harmless pokurivanie grass in bohemian cult that this boast and claim to be snobbish elitism. Bukowskis all funny, to use drugs on the sly, for their own pleasure, they can not, they definitely need to publicly announce what they have joined is not enough, they tend to associate all this with Art, Sex, rejection of life in society. . Their acidic God, Leary, tells: throw society. Follow me. Then he rented in the city center and takes five dollars from his nose for them to listen, as it pushes the speech. Then near Leary appears Ginsberg proclaims Bob Dylans greatest poet. showboat celebrities and not slezshih with childrens pot ./ their language is cool, old sechosh chuvacho class nashensky nenashensky Otpad junkie sucker cap baby daddy, and so on and so forth the same words -.. or as they better to call I heard back in 1932, when I was twelve years old that they can be heard at every step h. tvert century later, it does not inspire much respect for the lover of drugs, especially when he considers them to be a sign of upper class. origins of much of this verbal formation we owe to people addicted to serious drugs, people with a spoon and a syringe, as well as the old Negro jazz musicians. Bukowskis prose brought all the modern so-called counter-culture, is taken from him, and the crisp, brittle, like chips, language which may be partially castrated and inferior but swallowed at times. Bukowski could feed reader sandwiches shit (the title of one of his novels), the mother of almost every sentence and generally provoke brought up the public but this is only a facade, a bright colorful screen behind which hides a wise, in fact, not notionally, to test the writers life. His similes and metaphors are accurate, his style draws its humor funny. Perhaps it is my nadumki but Bukowski seemed very similar to another well-known drinkers -. Sergei Dovlatov Even I do not know whether to advise Bukowski wide range of readers, but I personally their familiarity with the author will continue to . I like it. Very.

Human resources management Essays

Human resources management Essays Human resources management Essay Human resources management Essay This research outline addresses efficiency in the health system from a human resource point of view. The paper highlights the importance of human resources management (HRM) in enhancing general patient health outcomes and the delivery of health care services. Many key factors emerge, especially pertaining to nurse managers among others that clearly impact on health care practices and HRM. The paper reveals how human resources management is fundamental to any health care organization, to use HRM practices to improve health care delivery. Challenges in the health care systems of top ten hospitals in Asia are examined, with suggestions provided for solving these problems through the a proper application of human resources management practices. Defining human resources in health care Health care systems globally are increasingly focusing their attention is on human resources management (HRM) (Jones, D, A (1996). In particular, human resources are one of the core inputs of health systems. Therefore, human resource in healthcare is defined as an input element (WHO 2000). Human resources practices and hospitals The practice of having nurses doubling up as managers in the top ten Asian hospitals is creating a series of problems in the hospitals. These hospitals need a reform in their human resources practices. The approaches adopted should seek to improve the quality of services and customer (patients) satisfaction. Quality in healthcare consists of : technical quality-this is from medical practitioners, it impacts on the conditions of health for populations; and socio-cultural quality-from the administration, measures the degree at which the services offered by the hospitals are accepted as having the ability to satisfy patients needs (Malat, 2001). It is clear that human resource practitioners (whether nurses, doctors or generalists) are faced with many obstacles in attempting to deliver high-quality health service to patients. These problems include budgets constraints, lack of smooth interoperability between various stakeholders, equipment breakdowns, absenteeism, and low morale of hospital personnel among (Aiken et al. , 2002). Many other professionals, beside doctors and nurses are involved in the health care process. These include pharmacists, nutritionists, social workers and case managers inter alia. While there is much focus on doctors and nurses, there is a myriad of challenges that these other providers face in delivering health services (Anson, 2003). Furthermore, the health care system is becoming more technologically advanced. Hence there is need to increase the supply of specialized and skilled technicians (Guo 2003). Solutions The solution of separating patient care from managerial functions is a good solution to some extent since it allows the nurses ample time to attend to patients. Moreover, nurses are technically well versed with specific hospital operations. On the other side, hiring administrative managers is a good solution since the managers will do what they know best-ensure schedules are adhered to and efficiency is maintained. However, the better solution is the utilization of the broad spectrum of health care providers and improved coordination of health services through multidisciplinary teamwork (Barney 1997). This is because, health care is basically delivered by people, best human resources practices will be vital in the success of health service delivery (Zurn et al. , 2004). Alternative solution Alternatively, the hospitals could out-source non core functions and leave the nurses to concentrate on what they know best-taking care of patients. Outsourcing of services will allow for conversion of fixed labor expenses into variable costs thus enhancing efficiency. Contracting-out, performance contracts and internal contracting are also examples of measures employed

A Case Study on Branding Bangladesh

Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge A Case Study on Branding Bangladesh Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge

Ayurvedic Medicine Used as Alternative Therapy in Modern Medicine Essay

Ayurvedic Medicine Used as Alternative Therapy in Modern Medicine - Essay Example This was traditional medicine to treat fever, cough and diarrhea. People were encouraged to suppress natural urges which was considered as unhealthy by moderating the amount and quantity of food intake, sleep and sexual intercourses to ensure healthy body at all times. Gregory (2004) states that alternative medicine refers to treatment of diseases using methods such as massage therapy or herbal use. This practice is being highly appreciated by learning institutions who teach about it. Importance Frawley and Ranade (2001) states that herbal method as one of the alternative method has been well embraced by many communities in the world hence rendering the use of Ayurvedic medicine easy and of great importance. People consider this method efficient since it is less costly and also has few side effects. This method also have seem to treat a variety of diseases which lead people to prefer using it since he will only require one drug to heal so many diseases. This alternative is readily av ailable since most of these herbs are found free of charge in the forests and other bushy areas within the society. This method has been considered to be less demanding because it does not require highly qualified personnel to administer the medicine. This method is also effective since it is not selective with the age bracket hence can be used by all people within the community. Unlike the artificial drugs these medicines do not lead to very adverse side effects. It does not have the time limits hence one can use it as long as he wants. This therapeutic method is easily acceptable to be used by people because it is mostly orally administered which is the most preferred method. This method can not react while using other methods hence gives it another advantage of it to be considered above the other method. This method is reliable since one can get it from various places. Frawley and Ranade (2001) argues that this method is used even by the illiterate people in the society since the instructions given are clear and simple to be understood hence very low cases of overdosing. Since this method is given by people who are locals in the community the patients respect the instructions given no deviations since there is sense of belonging. At times there is reinforcement of this method by the religious people and other important people in the society hence the patients look forward to embrace this method to the fullest. Lad (2012) says that Ayurvedic medicine does not demand one to go to hospital for the treatment he can get the treatment while at home. Diagnosis According to Lad (2012) the patient who was recommended for use of this drug was to be carefully examined and undergo through various diagnosis procedures using all body senses by the health profession administering the drug; since each component of the body had the ability to influence others either negatively or positively. This aspect was to be carefully considered during the drug diagnosis and therapy. V arious things were to be checked such as the body composition, any disorder, body stability and all other body systemic functions. The systemic composition and functioning was checked so that to prevent any adverse side effect that would arise while on medication. The body was to be considered compatible to the drug for one to be in a position to use the drug. There were various criteria that were

Hanson was hailed as an example of how the effective use of management Essay - 1

Hanson was hailed as an example of how the effective use of management resources can lead to success. Explain the growth of Hanson highlighting both internal an - Essay Example and as a result gain above average earnings and returns, this strategy states that the firm has to first identify the potential resources that will lead to growth, the next step is to evaluate these resources on whether they are valuable, rare, the ability to control these resources and whether the resources can gain value in the future. According to this strategy the firm will select an attractive industry to invest where the firm will have the opportunity to fully exploit its resources. The firm will also have to be capable of integrating their resource to perform tasks which will help the firm gain competitive advantage over its rivals. Chandler (1960) introduced the strategy and structure theory which stated that organisations were the agents of the industry, for this reason therefore the organisations determined industrial transformation, according to this theory the market mechanism is replaced by the enterprises which allocate resources and coordinate activities, in his view the invisible hand in the market is replaced by the visible hand of management. This strategy also states that the organisation moves from an unmanaged form of organisation to a managed form of organisation and for this reason management becomes a source of power to the organisation because management ensures continuous growth. Hanson stated that his management skills could be applied to any industry in the economy, his growth strategy was based on a number of objectives and strategy which can be referred to as conglomerate strategy, he chose companies were located in the US or in the UK. After acquiring these companies Hanson would reorganise the company to achieve high levels of earnings and the company would gain value, after the organisation gained value he would sell the company at a higher price than he acquired it. When the company was acquired he would undertake strategies that would oversee the growth of the organisation, the growth of the organisation was made possible by

Perkin Warbeck Essay Example for Free

Perkin Warbeck Essay Explain why Perkin Warbeck remained a threat to the security of Henry VII for so many years. Perkin Warbeck was the second Yorkist pretender to the English throne after Lambert Simnel was defeated at the Battle of Stoke in 1487. Between the years 1491-99, he posed a significantly destabilising threat to Henry VII in dynastic terms, impersonating Richard of York, the younger son of Edward IV. The successes of Warbeck, which led him to remain a threat to the Kings security, may be largely categorised into the support from foreign powers during this period and discontent existing in England due to Henrys methods of ruling with relation to sustaining an authoritative and respected status both within his own country and abroad. Whilst it is possible to challenge such a concept of a threat, Warbeck was eventually executed in November 1499, demonstrating in a modern context that the Kings perception of this pretender was one of great concern for his position. Steven Gunn has suggested that Henry was a usurper and carried with him the problems of this title. Upon taking the English throne, it was inevitable that Henry would face opposition to his rule, particularly in consideration of his lack of familiarity with English politics and those supporters of the Yorkist claim. With the knowledge that Richard III intended John de la Pole to inherit the crown and having already fought at the Battle of Stoke to secure his position, it would seem almost equally likely that Henry would be a paranoid character by the time that Perkin Warbeck came to attention, and he could not predetermine the reactions of the De la Pole family, who were largely responsible for the pretenders. It is significant not only that Warbeck was the second embodiment of discontent within Henrys reign, but also that political unsettlement had been apparent under his predecessor also a usurper. Henry is likely to have feared reaching the same fate as Richard III, whose reign had been plagued with suspicions surrounding the Princes in the Tower controversy and indeed, the dating of his coronation to appear three days before his victory at Bosworth suggests paranoia existing even before his rule. Thus Warbeck is best viewed in one sense as a non-military threat, being an encouragement of this paranoia through the exploitation of Henrys potentially weak position. He reminded the King of the existence of dissatisfaction within his own country and later among foreign powers. The princes had never been seen again and were presumed murdered by their uncle, Richard III. In this way, there was an immediate simplicity for Warbeck to exploit the lack of clarification as to what had happened to them. Whereas Lambert Simnels claim was flawed in that Henry was able to parade the true Earl of Warwick through London during the crisis, Warbeck was imitating Edward IVs younger son, Richard of York. Hence this crisis was much more serious, for Henry was unable to prove the existence of the true Richard and if Warbeck truly was the prince he impersonated, his claim to the English throne would have been superior to that of Henry. The threat of Warbeck was enlarged by the context in which it occurred those behind the pretender were able to follow a potentially fatal method by which Henrys position could be destabilised. In order to ascertain why any pretender to the throne would become a prolonged threat, the nature of the monarchs rule must be evaluated. The view of Steven Gunn could be expanded upon to maintain that Henrys rule naturally had characteristics of that of a usurper: unlike a hereditary monarch, he required more stringent methods of discipline to enforce his position as a ruler. In addition to passing attainders against those involved with the pretenders (Edmund de la Pole was fined à ¯Ã‚ ¿Ã‚ ½5000 to inherit some of his brothers lands and never inherited the dukedom of Suffolk for his involvement with Simnel) Empson and Dudley greatly assisted in coordinating the increased use of bonds and recognisances against subjects. Then in 1497, Perkin Warbecks forces rallied the rebels during the second Cornish Rising in protest against raised taxes to support the invasion of Scotland and together, they nearly took the city of Exeter. In this way, it can be observed that Warbeck becoming a threat was in a paradoxical sense Henry needed to use more powerful methods of rule to secure his own position and dynasty than an ordinary monarch due to his status, though the discontent which such methods brought about led to resentful individuals turning to the diversion of Warbeck. Threats in military terms from Perkin Warbeck during this period may be largely attributed to foreign support. Indeed, Warbeck potentially had concern also from nobility such as Sir William Stanley, as Margaret of Burgundy, sister of Edward IV, proclaimed him as her long-lost nephew. The role of France was crucial in causing Warbeck to remain a threat to the security of Henrys position. In 1491, he moved to the French court and was treated similarly to a prince by Charles VIII, which illustrated to Henry a possibility of an invasion the French had funded his own invasion of England in 1485 to overthrow Richard III, and the case could potentially have been that this claimant was genuine. The threat was heightened by Charles discontent in 1492 after Henrys assistance of the Duchess of Brittany in an attempt to retain her independence from France, whilst the 1489 Treaty of Medina del Campo with Spain led the French to encourage James IV of Scotland to invade England. It was Henrys invasion of France in 1492 which appeared to be a very drastic action with regard to this pretender it was clear that with foreign military backing, his position could be significantly threatened. However, in this respect, it must be noted that the threat was not Warbeck as an individual, but rather the concept of the proceedings and those supporting him. He became a focus for French discontent with Henry VII in the same way that he had been a Yorkist focus in England. A prolonged threat from any pretender to any throne can always be attributed to discontent with a monarchs rule. Conformingly, Perkin Warbeck was often able to exploit this to enlist support and increase opposition to the King. It is clear that the level of foreign support given to the pretender ultimately was the greatest contributing factor in threatening Henrys security due to the possibility of a successful invasion, though the paranoia and the methods of rule enlisted to secure his dynasty were equal factors in causing Warbeck to remain a threat. In contrast, it is very significant that Warbeck was never a primary threat as an individual, but merely a strong secondary threat behind the foreign powers and nobility that supported him it was the concept that destabilised the position of Henry VII.

Its Time for Americans to Understand that Freedom Isnt Free Essay

It's Time for Americans to Understand that Freedom Isn't Free I feel inspired and patriotic every time I see a car’s back bumper sticker featuring an American flag stating, â€Å"Freedom Isn’t Free!† The moral clarity of those words rings as true as the Liberty Bell. Those Americans that do not fathom the significance of the motto Freedom Isn’t Free suffer from the very problematic â€Å"victim/slave mentality,† which ultimately will become a future reality should more citizens not heed the simple message the sage language conveys. Yes it indeed bears repeating, â€Å"Freedom Is Not Free!† Its acquisition from King George’s England involved struggle, its maintenance throughout the first two and a quarter centuries of our Great Republic required sacrifice and its continuation demands perseverance. Wise people fully realize that struggle, sacrifice and perseverance are the vital characteristics of freedom, democracy and independence. In the late 1930s complaisant European nations were lulled into the jaws of the very dangerous â€Å"victim/slave mentality.† Weak democracies tried placating and accommodating the tyrannical proponents of the Communist, Socialist and Fascist ideologies and Europe soon found itself in jeopardy with maniacs like Stalin, Hitler and Mussolini threatening the existence of taken-for-granted freedom and human rights. Thanks to the intervention of the United States Hitler and Mussolini were defeated (despite incredible adversity) and Europe was salvaged from the scourge of Fascism. But Nazi Fascism did not go away meekly. Its defeat required intensive struggle, sacrifice and perseverance with over 50 million military and civilian deaths occurring during the widespread devastation. Yes, during War World II the social a... ...civilians with ordinary families. Their wicked goal is to see Manhattan, Washington DC, Chicago, Philadelphia or Los Angeles totally obliterated. We cannot allow this to happen even though our solution might endanger the rights of â€Å"suspected war criminals† that think your neighborhood is their battlefield. If the anti-war â€Å"victim/slave mentality† should ever become the majority opinion in America, then the lyrics of the rock group Kansas would become prophetic truth, â€Å"All we are is dust in wind!† Let’s be wary and vigilant and not permit horrific catastrophe to happen! Wake up all you American Apologists while you still have precious breath in your lungs to do your pathetic apologizing! It’s now time for all Americans to openly acknowledge that Freedom Isn’t Free and that these dire times require the tried and true virtues of struggle, sacrifice and perseverance.